Workshop - LinkedIn Leverage: Building Professional Visibility for Library and Information Professionals

Workshop Description:

For library and information professionals, visibility matters. Whether it’s advancing your career, showcasing the impact of your library’s programs and services, or advocating for the role of information professionals in a rapidly changing landscape, LinkedIn has become a critical platform. It is no longer just a career tool it is a space to amplify expertise, share knowledge, and demonstrate the value of the profession to a wider audience.

This interactive 3-hour workshop provides a clear roadmap for building professional visibility with confidence. The session combines live demonstrations, guided exercises, and sector-specific examples to ensure participants leave with immediate, practical outcomes.

Together, we’ll explore how to:

  • Optimise profiles to authentically represent professional expertise, achievements, and sector contributions in a way that builds credibility and trust.
  • Develop and share content that not only highlights individual and organisational impact but also positions libraries and information services as essential, innovative, and future-focused.
  • Leverage communication strategies to strengthen professional networks, foster collaboration across institutions and sectors, and support advocacy for the broader value of libraries.

By the end of the session, attendees will walk away with:

  • An updated and more impactful LinkedIn profile.
  • Practical content ideas tailored to their professional role and sector context.
  • A personalised roadmap to continue building influence, visibility, and advocacy long after the workshop.

Learning outcomes:

By the end of this workshop, attendees will be able to:

  1. Profile – Optimise their LinkedIn profile to authentically represent their expertise and strengthen professional credibility.
  2. Content – Develop and plan content ideas that showcase the value and impact of their work, projects, and the library and information sector.
  3. Communication – Apply LinkedIn strategies to grow networks, foster professional collaboration, and advocate for the profession.
  4. Roadmap – Create a personalised roadmap that integrates the Profile–Content–Communication framework into an ongoing plan for professional visibility and influence.

Who should attend this workshop:

This session is designed for library and information professionals who already have a LinkedIn profile set-up (even if it’s incomplete or out of date). It’s ideal for those seeking to elevate their online presence to support career development, highlight the value of their organisation, and contribute to the broader visibility of the profession.

What to bring:

Attendees should bring a laptop (preferred) or tablet so they can work directly on their LinkedIn profile during the session. Having their LinkedIn login details handy will also ensure they can make updates in real time.

Workshop Date:

Monday 11 May 2026 | 2:00pm – 5:00pm

Workshop Cost:

$220 (ALIA members only)

Kylie Chown

Director, My Digital Brand

Presenter Bio

Kylie Chown is an award-winning LinkedIn Strategist, Speaker, and Trainer, widely recognised for helping professionals create impactful digital first impressions.

As the Director of My Digital Brand and Australia’s first Certified Social Media Crisis Advisor, Kylie has dedicated over a decade to enhancing the LinkedIn presence of thousands of professionals and corporate teams across Australia, New Zealand, and the USA. Kylie’s expertise spans profile optimisation, LinkedIn strategy, and social media crisis management, enabling her clients to achieve growth, build connections, and control their digital narrative.

With notable speaking engagements for Lenovo, the Australian Institute of Management, and the Association of Professional Builders, Kylie’s sessions offer clear, actionable takeaways that participants can implement immediately.

Her work has driven measurable outcomes, including significant increases in profile visibility, engagement, and confidence among attendees.
Testimonials highlight Kylie’s ability to simplify complex digital strategies, making them accessible and relevant to diverse industries. Kylie’s insights have been featured in The Huffington Post, Business Women Media, and Social Media Examiner, and she is the co-author of Connect, a guide to using LinkedIn for business growth.

Beyond her professional roles, Kylie co-hosts LinkedIn Local Brisbane, emphasising the importance of taking online connections offline. Her mission is clear: to empower professionals to make a great digital first impression that drives business success.