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Presentation Title:

Targeted outreach: how to use data and strategic partnerships to reach new members

Presenter:
Benita Parsons, Jo Kerlogue, Jackie Pointing
Presentation Date:
Thursday 14 May 2026 | 3:30pm – 4:00pm

Presentation Description:

City of Port Adelaide Enfield Libraries has built a highly successful outreach model in recent years.

Resourced by a dedicated team, using data to prioritise areas of high need, PAE has worked with key partners to take the library to the people, create engaging events and achieve impressive rates of new library memberships.

Innovative elements of the outreach model include:

  • using geographic mapping of membership data to identify suburbs where there is the greatest opportunity to reach non-members.
  • working with teams across the whole Council organisation for community events.
  • children’s librarians, local history and STEM experts supporting outreach engagement.
  • passive engagement and visual arts as outreach tools.
  • leveraging existing campaigns and partnerships.
  • using grant funds to enhance outreach events.

PAE Libraries outreach events have successfully reached First Nations and culturally diverse communities.

The Library outreach team was part of a project winning the South Australian Local Government Professionals Award for Community Partnerships and Collaboration in 2025.

Benita Parsons

Community Learning Leader, Libraries, City of Port Adelaide Enfield

Presenter Bio

Benita has worked in public libraries in Adelaide for 20 years, much of that time coordinating programs for children, youth and adults. Benita also has experience leading Community Centres, Cultural Diversity and was Operations Lead opening the new Aboriginal Cultural Centre at Port Adelaide, Yitpi Yartapuultiku.
She sees public libraries as places that provide equitable access to information, learning opportunities, technology and social connection. Literacy skills and access to lifelong learning opportunities are vital for personal growth, professional skill development, entrepreneurship and active citizenship. Benita holds a Bachelor of Arts (Library & Information Management), and a certificate in Project Management. Her current role includes marketing and STEM and Makerspace programs. She is passionate about sustainability and supporting Reconciliation with First Nations peoples.
Benita is an active member of the Australian Learning Communities Network, and has delivered online presentations on environmental focused programs in libraries to this network. Benita co-presented at ALIA Info Online 2025 on her Aboriginal early literacy book pack. She is also currently a member of the Public Libraries SA Executive Committee.

Jo Kerlogue

Customer Experience Leader, City of Port Adelaide Enfield Libraries

Jackie Ponting

Library Outreach and Partnerships, City of Port Adelaide Enfield Libraries